UNICEF appoints Ayushmann as advocate for children's rights campaign

Mumbai: Bollywood actor Ayushmann Khurrana was roped in by UNICEF India as a celebrity advocate who will work at ending violence against children. He will be promoting rights 'For Every Child'. He said that he is concerned about all children who never get to experience a safe childhood.

"I am very pleased to partner with UNICEF as a celebrity advocate. I believe that everyone deserves the best start in life. As I watch my children play in the safety and happiness of our home, I think about all the children who never get to experience a safe childhood and grow up with violence at home or outside," said the 'Bala' star.

The actor further said that he looks forward to supporting the rights of the most vulnerable children, so that they grow up as happier, healthier and educated citizens amid nurturing environments that are free from violence.

Welcoming Ayushman as a celebrity advocate for children's rights, Dr Yasmin Ali Haque, UNICEF representative in India, said: "I am delighted to welcome Ayushmann Khurrana as a UNICEF celebrity advocate. He is an actor who challenges the boundary of every role he plays and will bring sensitivity, passion and a powerful voice for every child. Ayushmann joins us to support efforts towards ending violence against children."

"His support will help increase awareness about this important issue, especially now with COVID-19 heightening the risk of violence and abuse against children due to the extended lockdown and the socio-economic impacts of the pandemic," added Haque.