Tribes India launches 75 new tribal products
As India celebrates its 75th year of independence, there are various initiatives being launched and events being started to commemorate this landmark day through the 'Amrit Mahotsav' - an initiative fuelled by the spirit of Atmanirbhar Bharat.
Atmanirbhar Bharat is a mission that TRIFED continues to strive towards as a part of its continued endeavour to support and sustain tribal incomes and livelihoods. In a small contribution to recognize the craftsmanship of the tribal artisans and provide a fillip to their livelihoods, TRIFED has been procuring and marketing tribal art and craft items through its network of Tribes India retail network – both offline and online.
On the occasion of India's 75th independence day, 75 new tribal products were launched and added to the already extensive, attractive Tribes India catalogue. Sourced from all across the country, the products launched exquisite and attractive items such as metal figurines, handmade jewellery, decorations such as hangings; handcrafted apparel such as shirts, kurtas, masks and also organic produce such as spices, processed juices and other herbal powders.
In addition, TRIFED in alignment with the objectives of INDIA@75-The People's Movement, has also identified 75 products of Tribal origin or source which will be registered for Geographical Indication (GI) tag under the Geographical Indications of Goods (Registration and Protection) Act, 1999, India..
Moreover, TRIFED is about to set up an Atmanirbhar Bharat corner in 100 Indian Missions/ Embassies across the world. The corner will be an exclusive space to promote GI tagged tribal art and craft products besides natural and organic products. Catalogues and brochures that showcase the richness and variety of tribal products have also been shared with the missions and embassies.
In its mission to empower the downtrodden tribal people, by promoting the economic welfare of their communities across India, TRIFED has been procuring and marketing of tribal art and craft items through its network of retail outlets called Tribes India. From a single flagship store at 9 Mahadev Road, New Delhi in 1999, there are now 141 retail outlets across India.