KVIC's e-portal brings early Diwali for potters

KVICs e-portal brings early Diwali for potters

Khadi's online sale has brought good fortune for its empowered potters this Diwali. Earthen lamps (Diya) made by these potters in the remote parts of Jaisalmer and Hanumangarh districts in Rajasthan are reaching every corner of the country, thanks to Khadi India's e-portal.

Khadi and Village Industries Commission (KVIC), this year, for the first time, decided to sell diyas online and through stores to become foot soldiers of the Prime minister's vision of Vocal for Local. KVIC launched online sale of Diyas on October 8, and in less than a month, nearly 10,000 diyas have already been sold online. Huge demand for Khadi's clay diyas was seen from the very first day of its launch and In less than 10 days, a majority of designer diyas were completely sold out.

Following this, KVIC launched new sets of designer diyas that are also in huge demand. The sale of diyas is further rising with Diwali inching closer.

KVIC has launched 8 types of designer diyas that are priced nominally between Rs 84 and Rs 108 for a set of 12 pieces. KVIC is also offering a discount of 10% on these diyas. KVIC potters have expressed happiness that they are earning Rs 2 to Rs 3 on sale of every diya. Khadi's designer diyas are available at

KVIC is also selling diyas and other clay items such as Laxmi-Ganesh idols and other decoratives through its outlets in Delhi and other cities.

KVIC Chairman Vinai Kumar Saxena said the online sale of clay items is empowerment of KVIC potters in real sense. "Earlier, potters in a particular region would only sell their items locally but with the pan-India reach of Khadi's e-portal, these products are being sold in every part of the country. Through KVIC e-portal, diyas made in Rajasthan are being purchased in remote states like Arunachal Pradesh, J&K, Kerala,Assam, Maharashtra, Andaman & Nicobar Islands. This has prompted an increase in production and higher income of the potters," Saxena said. "This is precisely the dream of the Hon'ble Prime Minister to empower potters and revive the art of pottery," Saxena added.

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