Flutin unveils a virtual rap competition
Over the past few months, the Covid-19 induced lockdowns in India and the globe and the safety concerns related to the pandemic has led to the postponement or cancellation of numerous high-ticket music events as well as local gigs, live concerts, etc., thus incurring massive losses and challenges for the live music industry. In our country, as the virus spread shows no signs of slowing down and many people remain confined to their homes till date, independent artists and musicians are now inclined to move online and/or find alternate (non-traditional) ways to showcase their talents.
In the current scenario when things like 'social distancing' and 'stay-at-home' are gradually becoming a norm for us, music streaming and discovery platform Flutin has come up with a first-of-its-kind virtual talent hunt show titled 'HomeStars Rapchik' for the aspiring rap artists of India. Rapchik is designed as an entirely online event, wherein budding rap artists, regardless of their age, gender, or language, etc., are allowed to submit their entries and participate from the comfort of their homes. The show, which aims to find the "next big rap icons of our country", is offering a total cash prize of upto ₹1 lakh for the top 3 contestants; besides, the winner of the show will be provided with an opportunity to release their own track/rap composition produced by and supported by Flutin.
Notably, the show features an esteemed jury panel consisting renowned names from India's music industry; while "Prince of Bhangra" Sukhbir Singh and Rajiee M Shinde, music & infotainment industry veteran and CXO, Flutin are named as the Grand Masters, Rapstar RCR aka Rohit Kumar Chaudhary and Singer & Musical Artist Misty Bharadwaj will be the other two judges on the show. All episodes of HomeStars Rapchik will be streamed on Flutin's mobile app, website, and social media channels for the viewers/audience to watch live.
Speaking about their latest virtual event, Mr. Vishu Gupta, Founder & CEO, Flutin says, "We are excited to present a golden opportunity for all the Desi rappers in the country to make the most of their careers, even during these difficult pandemic times. At Flutin, we always appreciate the true talent and push our limits to give deserving platforms as well as rewards to the musical superstars of tomorrow. This is why through this edition of HomeStars Rapchik, not only are we promoting the rapping talents of all our participants and helping them to get exposure while staying at homes, moreover, we will be also attempting to provide everything that the best and most promising artists need in order to realize their true potential and touch incredible levels of recognition and success."
Popular Punjabi musician and 'mahaguru' of the show, Mr. Sukhbir Singh says, "Following the rise of the Hip-Hop culture in our country in recent years, rapping has become quite a phenomenon and amateur rappers are nowadays very keen to express themselves. To this end, I believe that HomeStars Rapchik will be a path-breaking show for emerging Indian rappers. As a jury member, I am extremely proud to be a part of this virtual talent hunt which is no less exciting or competitive than any physical show; our endeavour will be to bring out the best talents in their country and give an amazing head-start to their rap music careers."
Amongst the 1500+ entries received from individual performers across the country, the jury members of HomeStars Rapchik have already screened and shortlisted 15 artists who will feature on the first episode of the show to be broadcasted on 22nd August. A total of five episodes will be held during the course of the show, and there will be eliminations based on online public voting after the end of each episode. In the concluding episode, i.e. Finale scheduled to be held on 26th September, the top 3 contestants will battle it out amongst themselves to win the crown of "India ka sabse rapchik rapper". Thereafter, the final winner announcements will be made on October 1st and the winner, runner-up and 2nd runner up of the show will be rewarded with cash prizes of Rs. 50k, 35k, and 15k respectively.
HomeStars, as a platform, came to being few months back, soon after the countrywide lockdown was announced by the Government in the wake of the Coronavirus outbreak. Under the banner of HomeStars, Flutin has already successfully completed HomeStars Season 1 — a virtual singing competition, and in the near future, they have plans to come up with more shows in music, comedy, poetry, and various other virtual platforms for performing arts enthusiasts.