Currently married to my work, and I love it: Tiger Shroff

On the sidelines of the unveiling of his new active lifestyle brand Prowl here, Tiger was asked about his Valentine's Day plans. He said he has never celebrated this day.

"I have never celebrated the day. I am very shy in real life and everyone knows that. I am currently married to my work and in love with it, so I won't be celebrating it this year either," he said.

Tiger also dismissed the rumours of being a part of Vikas Bahl's Super 30, a biopic on mathematics wizard Anand Kumar.

"I don't know how these rumours got around, but I am not involved in the film at all. I do wish the makers and my idol (the film's lead actor Hrithik Roshan) all the very best for the film," said the Heropanti actor.

If not in Super 30, Tiger will still co-star with Hrithik in a yet untitled movie backed by Yash Raj Films. On launching his brand Prowl, Tiger said: "Prowl is very important because it's my first brand and it is all about my beliefs. Whatever I do everyday is a part of the brand's core identity. Primarily, we are looking at youths as our target audience between the age of 18 and 25."