Aditya Chopra to float YRF's OTT venture
Aditya Chopra has reportedly set his eyes on the digital space as the filmmaker plans to invest a whopping Rs 500 crores for the OTT venture of his banner 'Yash Raj Films'.
Chopra, the director of hits like 'Dilwale Dulhania Le Jayenge' and 'Rab Ne Bana Di Jodi', aims to reshape the digital content market with YRF's OTT venture, which will be called 'YRF Entertainment'.
"Aditya Chopra wants to contribute towards raising the bar of digital content production in India. He wants to match global standards of vision and storytelling with stories that are rooted in India. These scripts are being homegrown in 'YRF'
as we speak. This could be the moment that reshapes the OTT space forever.
'YRF' has huge plans and they will roll out their strategy soon," revealed an industry source.
The 50-year-old filmmaker and his studio have been working on floating the OTT venture for the past two years and they have already lined up several new projects, the insider said.
"When 'YRF' decides to start something new, it does so at an unmatched scale. He has earmarked 500 crores to start his new venture. Aditya Chopra's plans are in fruition now and this is probably the most exciting thing that has happened in the Indian OTT space," shared the insider.
The insider added, " 'YRF' has always backed raw, new talent and original and exciting scripts. A massive studio like this looking to nurture the OTT landscape in India is a true milestone moment."
Chopra believes that as the true-blue Indian studio, 'YRF' is best poised to tell the best stories to global audiences in the visually grand way possible, the source said.