MillenniumPost
Business

Domino’s India operator wants us to be top patrons after Americans

Jubilant FoodWorks, the operator of Domino's Pizza in India, on Friday said that it aims to make the country the largest overseas market for the US-based restaurant chain in terms of store numbers.

‘We will be the largest market for Domino's outside the US and target to achieve it in the next six months. The US has close to 5,000 stores, so with the US, you can't compare. At present, we have around 750 stores. As and when we reach the number of 800-plus stores, then we would be the largest market outside of the US,’ Jubilant FoodWorks Chief Executive Officer Ajay Kaul told reporters here.He said Britain is currently bigger than the Indian market with 770 stores.

The food services firm, which also runs Dunkin' Donuts, on Friday announced the launch of two stores of the world's leading baked goods and coffee chain in the city.

‘Last year we had given Dunkin' a guidance of 20 stores and 145 for Domino's. We believe this year we should be doing at least those, but in the case of Dunkin' Donuts, since it is in a growth phase and we are entering new markets, we believe at least 25 stores we should open this fiscal, including our entry into Bangalore, Pune and may be some key cities in the south,’ he said.

He said it should open in Bangalore in the second half of the year for its entry to south India, followed by Hyderabad and Chennai. At least eight stores are planned to be opened in Mumbai in the current financial year.

‘We are riding on the infrastructure or the backbone created by Domino's Pizza or call it Jubilant FoodWorks. So the existing factories will all get used even for Dunkin' Donuts,’ he added.

Kaul said Jubilant is setting up new plants to cater to increasing demand for both Domino's Pizza and Dunkin' Donuts.
‘We have factories being constructed in Guwahati, Nagpur, Hyderabad and one mammoth facility in Noida. The total spending which we would be doing is in the vicinity of Rs 150-200 crore over the next two years,’ he said.
He said the Guwahati plant would become operational in three-four months, the Hyderabad and Nagpur factories would be ready in six to eight months and the one at Noida would take more than a year.

Asked if the reduced discretionary spends would affect business, Kaul said, ‘As far as Dunkin' Donuts is concerned, we are very confident. We believe it is recession-proof. There is always room, especially when the numbers are not big.
Consumers will always imbibe new brands.

‘For Domino's Pizza, the drop in consumption or a downturn does impact. It is reflecting even in our same-store growth numbers. So we can't run away from that. But personally, I believe the worst is behind us.'
Next Story
Share it