Deepika becomes brand ambassador for a bank

Bollywood’s blockbuster actress Deepika Padukone was Wednesday signed on to endorse Axis Bank. She will front the private sector bank’s new campaign ‘Badhti ke kai naam hai…,’ and says she’s happy to be associated with a service so important to an individual’s progress.

‘A bank plays a very important role in the progress of so many individuals and I’m proud to be a part of the Axis Bank team,’ Deepika said in a statement. She is happy that being a woman, she has been chosen to represent the brand as she sees ‘no reason why any industry should be dominated by either gender in today’s day and age’. ‘Like I mentioned earlier, a bank plays such an important role in the progress of so many individuals, and that’s what has excited me the most about this association,’ she added.

Deepika, who grew from being a badminton player to a model and then actress, says she believes in the brand’s philosophy - Badhti Ka Naam Zindagi.

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