Chiranjeevi announces ‘Land of PI’ drive
12 Jan 2013 6:16 AM IST
In an unique initiative, tourism minister K Chiranjeevi on Friday announced that the ‘Land of PI’ campaign would be launched soon. Recognising the importance of cinema as a powerful tool for the development and promotion of various tourist destinations, Chiranjeevi said several initiatives would be taken by the minsitry for promoting ‘film tourism’ through films shot in India.
Making this announcement in the capital he said that a ‘Land of Pi’ campaign would be launched soon across all media, including print, online, electronic and outdoor, to promote Puducherry and Munnar as tourist destinations. The primary highlights this campaign will focus on ‘Land of Pi’ posters produced by Tourism Ministry will be displayed worldwide through the Indiatourism offices overseas.
These posters would also be displayed on the ‘Incredible India’ website and the websites of the Puducherry and Kerala Tourism Departments.
Also this would include Luxury buses plying between Chennai and Puducherry and Kochi and Munnar being branded with ‘Land of Pi’ creatives. Special ‘Land of Pi’ tours and walking trails will be organized for tourists visiting Puducherry and Munnar.
Making this announcement in the capital he said that a ‘Land of Pi’ campaign would be launched soon across all media, including print, online, electronic and outdoor, to promote Puducherry and Munnar as tourist destinations. The primary highlights this campaign will focus on ‘Land of Pi’ posters produced by Tourism Ministry will be displayed worldwide through the Indiatourism offices overseas.
These posters would also be displayed on the ‘Incredible India’ website and the websites of the Puducherry and Kerala Tourism Departments.
Also this would include Luxury buses plying between Chennai and Puducherry and Kochi and Munnar being branded with ‘Land of Pi’ creatives. Special ‘Land of Pi’ tours and walking trails will be organized for tourists visiting Puducherry and Munnar.
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