We will get our volume leadership back in market, asserts Micromax
22 Aug 2017 10:38 PM IST
New Delhi: Homegrown handset major Micromax is making an aggressive comeback in the Indian market, aiming to get its "volume leadership" back as it fends off Chinese rivals like Vivo, Oppo and Xiaomi.
The company is focussing on strengthening its position in the Rs 9,000-15,000 category and aims to garner 10 per cent share in the category over the next six months.
"There were players that had flooded the market with hoardings and offering over the top margins to retailers. The dust is now settling down and this is the right time to bring out what Micromax is known for - innovation," Micromax co- founder Rahul Sharma said.
He added that under the realigned product roadmap, Micromax is focussing on key features like camera, screen, battery and security and will launch a slew of devices that showcase Micromax's "focus on innovation at the right price".
Sharma said the efforts have begun to pay off with the company registering sales of 28.3 lakh devices in July.
"We will continue to build on this and get back to the volume leadership that we held till the end of last year. The growth in smartphone numbers will also follow," he said.
At the end of December 2016 quarter, Micromax had 8.8 per cent share of the smartphone market and ranked third after Samsung and Lenovo.
Next Story
