Twitter signs 35 premium video deals in APAC
13 Sept 2017 11:10 PM IST
New Delhi: Microblogging platform Twitter on Wednesday said it has signed more than 35 partnerships in the Asia Pacific region for premium video content.
Twitter has joined hands with entities like International Cricket Council (ICC), Filmfare Awards, NDTV and Network18.
These partnerships will help bring hundreds of hours of new exclusive videos and live original programming, live games and events on to the platform, Twitter said in a statement.
The announcement also includes extensions of existing global live deals, it added.
"Live is at the core of Twitter. In Q2, we streamed over 1,200 hours of live premium content globally from leading brands across sports, esports, news, and entertainment...Asia Pacific is the growth engine of Twitter," Twitter Global VP of Revenue and Operations Matthew Derella said.
Maya Hari, Managing Director of Asia Pacific at Twitter, said digital video consumption is growing rapidly in Asia Pacific and estimated to grow to over a billion by 2020.
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