SBI MF launches ‘SmartAssist’ an AI-powered assistant on WhatsApp
Mumbai: SBI Mutual Fund, India’s leading asset management company, on Tuesday announced the launch of SBIMF SmartAssist, an AI-powered conversational assistant available on WhatsApp.
Designed to simplify every stage of the mutual fund journey, SmartAssist helps users learn about mutual funds, invest, and manage their portfolios — all through a simple, WhatsApp chat-based experience.
Clarity without the Clutter
SBI MF SmartAssist is powered by advanced natural language processing and AI that understands and learns from human conversations. It enables users to ask questions conversationally, just like chatting with a friend! SBI MF SmartAssist provides accurate, easy-to-understand responses enhanced with visual cues, eliminating the need to navigate websites or sift through a lot of information.
A Simple & Friendly Experience
Whether you’re starting an SIP, checking your portfolio, comparing funds, or resuming your investment journey, SBIMF SmartAssist makes the process seamless, guiding you step by step.
All interactions take place within WhatsApp, making mutual fund investing more accessible and friendly than ever.
Always On, Always Ready
Available 24/7, SBI MF SmartAssist ensures your investing needs are just a message away, eliminating wait times and making it convenient for you.
“At SBI Mutual Fund, we believe technology should simplify and bring in efficiency. With the launch of SmartAssist – our AI powered WhatsApp chat bot, we are bringing the power of AI directly to our investors, making mutual fund investing more intuitive and accessible. This is a significant step in our journey to enhance investor experience and adopt tech for growth and efficiency”, said Nand Kishore, MD & CEO, SBI Mutual Fund.
