POORTI launches FarmCart, DealerBandhu apps with SBI

POORTI is led by N Balasubramanian, ex-chairman of SIDBI, R G Rajan, ex-Chairman of RCF & NFL, and some senior professionals from banking and other industries.

POORTI stands for Platform for Online Ordering & Rural Transformation of India. POORTI provides a mobile-enabled e-commerce platform in vernacular to farmers. Using FarmCart app, farmers can buy quality-assured product from authorized sellers at the right price at the right time using their android mobile.

The transaction is Cashless through bank transfer. They can also log and track post-sales complaints (if any) for all orders placed on the platform.

To register, train & support, facilitate ordering/ delivery, POORTI deploys farm-friends in villages and creates earning opportunities in rural India.

POORTI has also brought an app known as Dealer-Bandhu for authorized sellers.

It is tightly integrated with banking payment system. It assures timely payment to sellers, raises GST compliant invoices automatically, saves effort and cost to meet GST regulations, improves visibility of orders and stock planning, provides sales analytics and helps them to grow their business through direct access to their buyers.

With SBI partnership, registered farmers and sellers of POORTI platform will get the benefit of doing cashless transactions through its payment gateway. Farmers with accounts in SBI and its associate banks, and 40+ public sector banks and private banks, can use net-banking, rupay card etc on POORTI platform.

Its seamless integration with SBI's Cash Management System assures timely payment to sellers, on confirmation of receipt of delivery by farmers.

On the occasion of the launch, the Chairman of POORTI Balasubramnian said "It gives me and my entire team immense pleasure to do the national launch of POORTI in the state of West Bengal by honourable Chairman of SBI.

In line with the expectations of farmers and retailers, we have plans to introduce several services such as crop advisory, agri-insurance, agri-loans, purchase & inventory management and many more. We are profusely thankful to our banking partner SBI, agri-input producers, sellers, FPOs, Agri NGOs, farmers, government agencies and others for their continued support.

POORTI platform improves agri-input supply chain efficiency along with savings, quality assurance, choices, convenience for farmers and creates earning opportunities in villages, thereby enabling rural transformation digitally."

POORTI is all set to revolutionise rural India and empower the farmers with real time help towards them. We have saud for long real India lives in itsvillages and by 2020 POORTI aims to bring villages across the nation under its footprint area and approximately reach out to farmers by the 6th crop season.