PCJ signs Akshay, Twinkle Khanna as brand ambassador
28 Sept 2017 9:05 PM IST
New Delhi: PC Jewellers has roped in bollywood star Akshay Kumar and his wife Twinkle Khanna as its brand ambassador to support expansion plans and will invest about Rs 100 crore this fiscal on marketing and advertisement.
The national capital-based PC Jeweller currently has 85 retail stores across the country and plans to add 20 more by March this fiscal.
"We have signed famous bollywood star couple Akshay Kumar and Twinkle Khanna as our brand ambassador," P C Jewellers Managing Director Balram Garg said.
He said the star couple has been appointed as brand ambassador for one year but did not share any financial detail.
"We will next week launch new advertisement that has been directed by director Balki," Garg said. PC Jewellers had posted a consolidated net profit of Rs 421.01 crore and its turnover was Rs 8,576.8 crore in 2016-17 fiscal.
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