Now, M P Birla Cement starts its very own 'Perfect' product

After buying 100 per cent shares of Reliance Cement Company Private Ltd, a subsidiary of RIL, Birla Corporation Ltd, has launched the Reliance Perfect Cement brand in an entirely new avatar as MP Birla Perfect Cement in the fast-growing central India market. After the acquisition, Reliance Cement has become a wholly-owned subsidiary of Birla Corporation Limited. The acquisition has provided Birla Corporation Limited with the ownership of high-quality assets, taking its total capacity from about 10 mtpa to 15.5 mtpa.

What is very distinctive about the initiative is that MP Birla Perfect Cement has introduced onsite vans, manned by experts, to provide detailed technical information about quality of cement and concrete. These onsite vans offer testing facilities right at construction sites. Stationed strategically, the vans will move to construction sites and offer technical information and conduct tests to determine the quality, strength and other parameters of cement, concrete and other construction material.

Construction companies can call these vans to their project sites and get authentic information about the standard of the ongoing work.