M P Birla Cement launches Perfect Plus construction chemicals in Jaipur

JAIPUR: Birla Corporation Limited, flagship Company of the MP Birla Group, has launched the Perfect Plus wall putty and construction chemicals at Jaipur and the surrounding regions, to supplement its premium Perfect Plus brand of cement. Birla Corporation is one of India's top cement makers, with an annual production capacity of 15.5 million tons. In 2018-19, the Company had a turnover of Rs 6,548.73 crore.The introduction of the products by Birla Corporation Limited will create a significant new revenue stream for the Company and all its trade partners, Sandip Ranjan Ghose, Chief Operating Officer, said while launching the products at Jaipur on Sunday. This will also create opportunities for the Company to foster new partnerships with retailers of construction materials, such as hardware and paints, he added. More than 400 cement and paint dealers from across Rajasthan were present at the launching ceremony. With this launch, MP Birla Cement Perfect Plus construction chemicals and wall putty are now available across Uttar Pradesh, Madhya Pradesh, Haryana and Rajasthan.