Hyundai consistently ranked among world's top brands
26 Sept 2017 10:33 PM IST
New Delhi: Hyundai Motor has maintained its position in the top 40 global brands for the third year in a row, according to the latest rankings published by global brand specialists Interbrand. Hyundai Motor retained its place as the world's 35th most valuable brand despite challenging conditions in many global markets, with its brand value growing to $13.2 billion - a 5.1 per cent increase on the previous year.
"Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our 'Modern Premium' brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point," Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company said.
"Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future."
Hyundai Motor sold 4.86 million units globally and maintains sixth position in the global automotive rankings, above Audi, Nissan, Volkswagen, and Porsche. This follows a period of exponential growth for South Korea's leading automotive manufacturer that has seen a four-fold increase in brand value since 2005, increasing from $3.5 billion to its current record value.
"A key element of Hyundai Motor's sustainable growth in brand value was its ongoing commitment to the development of its vision for 'Future Mobility', in spite of tough market conditions," Mike Rocha, Global Director of Brand Valuation for Interbrand said.
"Hyundai Motor is working incredibly hard to realize its vision for Future Mobility by developing affordable autonomous driving technology and connectivity for everyone, under its brand direction 'Modern Premium'."
Hyundai Motor also launched i30N, the first model of its high-performance N lineup.
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