Germany's Leica zooms in on India with first store
23 Nov 2017 10:30 PM IST
New Delhi: Germany-based camera maker Leica on Thursday announced its foray into the Indian market and is looking to tap metro cities as a first step towards opening destination centres with its range of cameras.
The company, which will compete with the likes of larger players such as Nikon and Canon, which have substantial market share in India, on Thursday opened its first partner store in the capital.
Leica Camera AG will showcase the global range and pricing for its products to be sold in the country.
"We will be targeting prospects which fall into category of photographers and artists who mostly live in metro cities.
So, the first step of development would be to open destination centres," Leica Camera AG Managing Director, Asia Pacific Region, Sunil Kaul said.
He, however, did not specify the number of stores the company will open in India.
The company is also planning to collaborate with India's top-notch designing and photography institutes to organise informational workshops to create brand awareness.
Kaul said the photography industry in India is booming and the company will be building a community around the brand by connecting with its target consumers and institutions.
The company makes DSLR, SLR, compact and film cameras and instant cameras, among others.
Asked why the company took so long to enter India, he said: "With the new factory, new processes and a little bit of supply chain management, we have been able to improve the efficiencies of our deliveries now."
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