Britannia to add 50 new products to portfolio by March 2020
13 Feb 2018 11:06 PM IST
New Delhi: FMCG major Britannia Industries has plans to launch around 50 new products under its existing as well as new categories by the end of the next fiscal as part of efforts to be a total food company, said a top company official.
In view of its growth strategy, Britannia will launch dairy products and croissants by October-November through its joint venture with Greek cakes and confectionery major Chipita by the March 2020.
Besides, the company will continue with its strategy of adding new countries in its list and scout for new markets in Africa, while foraying into Bangladesh and Myanmar.
"Almost 50 new products would be there by the end of next financial year," Britannia Industries Managing Director Varun Berry said.
The company is looking to diversify in bakery and non-bakery segments and also focussing on snack items. "We are also looking into other areas as bakery and outside bakery, the macro-snacking category, which could be potential areas for us to grow," he said.
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