Bridgestone India ropes in PV Sindhu as brand ambassador

As part of a three-year agreement, Sindhu will be included in Bridgestone s activations around its Worldwide Olympic Partnership, said Franco Annunzito, Senior VP and Executive officer Bridgestone Corporation in a press conference here on Wednesday.

Sindhu is among the world s leading professional badminton players who recently earned a silver medal at the World Badminton Championship in Glasgow. The Padma Shri recipient became the first Indian woman to win an Olympic silver medal at Rio in 2016.

"Sindhu s journey is an epitome of perseverance and determination and is a setting example for the youth to Chase Your Dream which echoes with Bridgestone s global association with the Olympic games. She is persistent, dependable and carries a winning attitude, which personifies our brand ethos," Annunzito said.

On her partnership with Bridgestone India, Sindhu said: "I am honoured to be associated with Bridgestone India and particularly excited to be its first brand ambassador".

Bridgestone has a strong sports lineage which is further strengthened with their Worldwide Olympic Partnership.