Amway guilty of misbranding, asked not to sell two products

New Delhi: Global direct selling major Amway has been asked to remove two of its products from sales by the apex consumer commission which also slapped a fine of Rs one lakh on it for wrongly branding its products. The National Consumer Disputes Redressal Commission (NCDRC) asked Amway India Enterprises Pvt Ltd to remove Amway Madrid Safed Musli (Apple) and Kohinoor Ginger Garlic Paste from the market within six weeks.

"As these products have been sold to certain consumers, and they have suffered on account of the unfair trade practice adopted by the petitioner in respect of these two products, I deem it appropriate to set aside the order of the State Commission setting aside the order of the District Forum for awarding exemplary damages of Rs 1,00,000 to be deposited in the Consumer Welfare Fund mentioned in the order," NCDRC Presiding Member Prem Narain said.

In reaction to this development,Amway has issued a statement saying that the order by NCDRC is based on mis-appreciation of facts.

"With respect to the case of misbranding of the product referred as Amway Safed Museli , this was already been given a clean chit by the prevention of food adulteration court in 2015 upon proper adjudication of the matter on merits . We are not in agreement with the order and are exploring legal remedies available to us. We are confident that we will be able to defend ourselves.", the statement read.