Burger King to McDonald’s: Let’s make a McWhopper

This probably isn’t what the United Nations had in mind when it established the International Day of Peace: Burger King is asking McDonald’s to join forces to create a “McWhopper.” 

In full-page newspaper ads on Wednesday, Burger King says it’s calling for a truce with McDonald’s so that they can create a mashup of their most famous burgers, the Big Mac and the Whopper.

Burger King says it wants to serve the concoction for a single day at a <g data-gr-id="22">popup</g> location in Atlanta, a midway point between the headquarters of the two chains.

Burger King is trying the publicity stunt to a nonprofit called Peace One Day, which says it promotes Peace Day.

The United Nations created the International Day of Peace in 1981 to coincide with its annual opening 

session in September.

It then designated September 21 as the annual “day of non-violence and cease-fire” in 2001. In a comment posted on its Facebook page, McDonald’s CEO Steve Easterbrook said the proposal was <g data-gr-id="25">inspiration</g> for a good cause, then took a dig at the ploy by Burger King.

“Let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Easterbrook said.

He added “PS A simple phone call will do next time.” The proposed mashup of the Big Mac and Whopper would include elements of each, such as flame-broiled beef patty and a middle bun, according to a website Burger King set up.

Burger King notes on the site that it’s open to discussing the proposal, but that details would have to be worked out in time for Peace Day. “Proposals like McWhopper make noise,” Burger King says in a video on the site.