Balwinder Singh Canth IndianOil’s Director (Marketing)

B S Canth has been appointed as the Director (Marketing) of oil major Indian Oil Corporation Ltd (IOCL), with immediate effect.  He succeeds M  Nene, who superannuated in December 2014. Prior to his appointment as Director (Marketing), Canth was Executive Director (Consumer Sales) at IndianOil’s Marketing Headquarters in Mumbai.  

A graduate in commerce, Canth has a master’s degree in Personnel Management & Industrial Relations (PM&IR) from Punjab University and is an LLB from the prestigious Delhi University. With his in-depth knowledge of the Marketing Division and widespread exposure, Canth has represented the Corporation extensively at several international seminars and HR workshops.

Having joined IOC in 1983, Canth has handled a variety of portfolios including varied assignments in Human Resources, Retail, Operations, and Consumer Sales. He brings to the board his expertise as a business head of three geographically and culturally diverse and complex states — viz. Uttar Pradesh Andhra Pradesh & Telangana. As State-in-Charge of IndianOil’s two largest State Offices, he was responsible for overseeing all POL business including retail & direct sales,  LPG, lube sales, operations, project management, planning, HRD, and Information Technology. He is also known to have spearheaded the commissioning of India’s first Smart Terminal at Chittoor.