AskMe Grocery partners Mother Dairy, to sell all products

AskMe Grocery, India’s largest online grocery portal in terms of reach, has announced a strategic alliance with Mother Dairy Fruit and Vegetable Pvt Ltd, a wholly-owned subsidiary of the National Dairy Development Board (NDDB). 

This tie-up will enable customers to buy all Mother Dairy products from the AskMe Grocery portal. AskMe Grocery will be selling these products under AskmeFresh, a recently introduced perishable grocery marketplace. Mother Dairy’s wide range of food products, catering from breakfast to dinner will be available on the portal.  

The product range includes all Mother Dairy products, Safal Frozen, Safal Ambient, Safal Fresh (Fruits & veggies), Safal pulses and Dhara edible oils. This service will be available in Delhi-NCR to begin with and will be gradually scaled up across other cities in the course of the current financial year.

Speaking about the association, AskMe Grocery co-founder Ankit Jain said, “This is another step by AskMe Grocery towards creating a deep rooted relationship with sellers to have a sustainable and efficient business model. Mother Dairy is a reputed brand which offers quality products across perishable and non-perishable product categories. 

“This alliance will enable us to add a new dimension to our existing offerings. Through this alliance, we will be able to cater to all customers across Delhi-NCR with best quality dairy products, fresh fruits and vegetables and frozen food products, at most competitive prices.” Further he said that they will arrange pick-ups from the nearest Mother Dairy booths and get the products delivered in 4-6 hours. “We have been aiming to diversify our services and since Mother Dairy’s products are very popular and in demand, me and Amit Nigam, as Co-Founders of AskMe Grocery, were both very delighted to take them on board and offer it to our customers,” he added. 

As part of the association, the entire supply catering to consumers ordering from AskMe Grocery will be served from the nearest Mother Dairy and Safal booths present across the Delhi NCR region. Speaking on the association Mother Dairy Fruit & Vegetable Pvt Ltd Managing Director S Nagarajan added, “For Mother Dairy it has always been our endeavour to offer convenience to our consumers. 

In line with the same strategy we are proud to announce our association with Askmegrocery.com aimed at empowering our consumers with today’s mantra of shopping on the go.” 

“I am sure with our strategically located booths in the Delhi NCR region coupled with last mile home delivery by our new partners, the joy of shopping for our valued consumers will only go up.”