Aroma fair returns to Dilli Haat
28 Feb 2013 7:02 AM IST
Delhi Tourism, in association with government of Delhi and Incredible India, is back with the third Itra and Sugandhi Mela at Dilli Haat in Pitampura. The festival is organised in technical collaboration with FFDC, Kannauj. Chief Minister Sheila Dikshit will inaugurate the festival on 1 March at 5 pm.
In India, the Itra history is as old as its civilisation. From the Indus valley civilisation to the entry of Mughals, essential oils extracted from herbs and flowers have been the privilege of the royals. Not many know that it was Mughal empress Noorjehan who first discovered rooh ghulab ittar, which is now considered to be the most expensive of all ittar forms.
The third Itra and Sugandhi Mela has a lot in store. The venue, Dilli Haat Pitampura, is an ideal place for visitors to unwind and get enticed by the attractive fragrances on display. They will be able to purchase some of the most unique Itra, Agarbattis, scented candles, perfumes, room fresheners and many other scented products.
The Itra and Sugandhi Mela promises to be a grand event. There will be live demonstration on panchkarma, lectures on perfumery and aromatherapy, perfume making on the spot. Visitors will also witness live demonstration on the art and science behind the process of rose water distillation and live demonstration of shave with natural aroma without shaving cream.
People will also get to see how Agarbattis and Dhoopbattis are actually made. Even the art of making hand-made leather bottle () will also be revealed. Apart from all this, there will be quiz show for children and competitions such as slogan writing. Magic show by Kharbanda brothers and cultural programs by Sahitya Kala Parishad and Panjabi Academy will enthrall the visitors with their fabulous touch.
Dilli Haat Pitampura will be a perfect getaway for fragrance lovers as Delhi Tourism brings back the ultimate master piece of Itra and Sugandhi out in the open for all.
In India, the Itra history is as old as its civilisation. From the Indus valley civilisation to the entry of Mughals, essential oils extracted from herbs and flowers have been the privilege of the royals. Not many know that it was Mughal empress Noorjehan who first discovered rooh ghulab ittar, which is now considered to be the most expensive of all ittar forms.
The third Itra and Sugandhi Mela has a lot in store. The venue, Dilli Haat Pitampura, is an ideal place for visitors to unwind and get enticed by the attractive fragrances on display. They will be able to purchase some of the most unique Itra, Agarbattis, scented candles, perfumes, room fresheners and many other scented products.
The Itra and Sugandhi Mela promises to be a grand event. There will be live demonstration on panchkarma, lectures on perfumery and aromatherapy, perfume making on the spot. Visitors will also witness live demonstration on the art and science behind the process of rose water distillation and live demonstration of shave with natural aroma without shaving cream.
People will also get to see how Agarbattis and Dhoopbattis are actually made. Even the art of making hand-made leather bottle () will also be revealed. Apart from all this, there will be quiz show for children and competitions such as slogan writing. Magic show by Kharbanda brothers and cultural programs by Sahitya Kala Parishad and Panjabi Academy will enthrall the visitors with their fabulous touch.
Dilli Haat Pitampura will be a perfect getaway for fragrance lovers as Delhi Tourism brings back the ultimate master piece of Itra and Sugandhi out in the open for all.
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