Amitabh to be face of compost project

As an extension of the efforts undertaken by the Ministry of Urban Development to encourage the processing of solid waste, Union minister Venkaiah Naidu on Friday spoke to Amitabh Bachchan and thanked him for agreeing to be the face of the ministry’s new communication campaign encouraging citizens to use city compost produced from municipal solid waste.

Despite the clear advantages of city compost, the current production of city compost from waste, lags far behind its potential. Hence, a focused communication campaign is being launched with celebrated superstar Amitabh Bachchan as its face to spread awareness and push up the production of city compost leading to increased quantum of waste processing and disposal and lessening the burden on existing dumping sites.

Bachchan is expected to appeal to all citizens, nursery owners and horticulture agencies to pledge to use only city compost in their gardens, farm houses and public gardens. Additionally, he would be making an appeal to bulk waste generators like educational institutions and hotels to set up decentralized composting equipment in their respective premises and encourage the citizens to segregate organic waste for further composting.