All about Eve

All About Eve is an online collaborative platform for women, where vendors promote their products. It is a premium vendor directory where women can access goods or services that interest them. All About Eve goes beyond fashion, as women today are defined by more than their desire for clothes and jewellery. The platform curates every aspect of a woman’s needs and desires - be it fashion, lifestyle, home, health or wellness. The intent of the platform is to be for women, what Google is for one’s everyday search. 

All About Eve believes that women of today are spirited, progressive and passionate and therefore need their own go to platform to enhance their everyday lives. It goes beyond a mere listing of service providers; aiming to help women make informed decisions. The concept is to communicate ideas to women through the means of recommended vendors. 

All About Eve brings together businesses, artists and mavericks in a unique way to tell their story like it’s never been told before, being been firm believers of the fact that behind every promising business, lies an untold story of people who are the pulse of the brand. Whether it is an A list designer, a pop up store or a burgeoning start-up, All About Eve is the perfect go-to platform for women, having some of the well known names in fashion, jewellery, interiors, F&B, healthcare and wellness industry like Suneet Varma, Ridhima Bhasin, Ritika Bhasin, Pooja Rajpal Jaggi, Malasa, Ananya Bansal, Bhumika Grover, Vaikunth Jewels, Krishna Jewellers, Vaitaanika, Sajavat and Beyond, SPV, ELVY, The Carpet Cellar ,Dansync, To be Healthy,  Jaya’s Cakewalk, Spezia Bistro, Namaha Healthcare, Wonderland nuts and berries and Meeso on board. 

This online collaborative platform comes handy in the pursuit of casting a wider net in the hugely popular digital arena. Their super specialized content enables vendors to build lasting relations with the most savvy (& lucrative) digital users – Women. It represents an opportunity to expand the vendor’s audience without making huge investments. As a first of its kind, collaborative branding platform, All About Eve leaves a lot of room for quirk and creativity. 

The elves and eves at All About Eve don their caps and come up with the schematics after which an assembly of photographers, videographers, artists and designers deliver the intended narrative through the chosen digital medium, by going live on Facebook, Instagram, Twitter,  and through their personal blog as well. People at All About Eve understand that though the products by themselves may seem mundane, the people behind them are extraordinary and the audience should get to know the inspirations and story behind the products and most importantly the vendors. 

Bani G Anand the founder of All About Eve is a graduate in Accounting and Finance from the University of Warwick, where she won the prestigious ‘Warwick Advantage Award’ for her involvement in the Warwick model United Nations society. She has done her MSc in Real Estate Investment from Cass Business School, where she was a merit holder and got distinction in her dissertation on ‘Affordable housing shortage in India’. She also has a one year Diploma in Investment Management from the reputed London Business School to her name.