AIR to launch channel for cross-border listeners
BY Agencies25 Jun 2016 12:07 AM GMT
Agencies25 Jun 2016 12:07 AM GMT
The All India Radio (AIR) will launch a channel Akashvani Maitree on Tuesday, providing a common platform for participatory content creation for listeners in India and Bangladesh.
The Bengali language service channel, to be launched by President Pranab Mukherjee at a function in Kolkata, is going to be a maiden venture of AIR which aims at blending of content from both India and Bangladesh from the fields of art, culture, literature, music, sports and shared socio-economic issues.
Akashvani Maitree channel will source its content from state-owned Bangladesh Betar, according to concept theme note of the channel.
The concept of the channel emanates from a decision taken during the visit of Prime Minister Narendra Modi to Dhaka in June last year, about exloring possibilities of content- sharing among the broadcasting organisations of the two countries.Â
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