HIDCO to open Facebook page for Misti Hub, to contain details on existing sweet shops

Kolkata: Housing and Infrastructure Development Corporation (HIDCO) will open a Facebook page for Misti Hub on Saturday.

Celebrated folk singer Sourav Mani will perform at the hub. HIDCO has chalked out a unique plan to give budding folk artists a platform at the hub to woo young people, many of whom have lost taste for famous Bengali sweets. Often young people are found thronging ice -cream parlours but they seldom visit the sweet shops selling traditional Bengali sweets.

The Facebook page will carry reviews of those who have visited the hub. People will be able to know about the cultural programmes and the different varieties of sweets that are found at the hub.

The Misti hub, one of kind in Bengal, houses some of the best branded sweet shops in the city under one roof. Situated near gate number 3 of Eco Park, the hub houses 10 branded sweet shops each having more than 25 years of experience in the business.

Well known sweetmeat sellers like KC Das, Gupta Brothers, Bancharam, Balaram and Radharaman Mullcik, Methai, Sweet Bengal, New Nabakrishna Guin, Hindusthan Sweets and Ganguram have their outlets at the hub. The shops are open from 12 noon to 9 pm.

The hub has already become very popular among the Kolkatans. On Saturday and Sunday, the shops are making brisk business. The visitors can park their vehicles at the parking lot and for the first half-an-hour, it is free. To cope with the situation, visitors were also allowed to park their vehicles on the service road.

The hub is situated off the Biswa Bangla Sarani and airport-bound passengers going from the city can buy famous Kolkata sweets for their family and friends. Every shop has some item or the other.

Bengali sweets have tremendous potential both in the country and abroad. Proper branding of Bengali sweets can hit the international market.