WPP's brand communications agency Cohn & Wolfe on Tuesday said it has agreed to buy a majority stake in public relations agency Six Degrees PR and its content and integrated marketing subsidiary Alphabet Consulting. Six Degrees was founded in 2009 and <g data-gr-id="13">has</g> offices in Delhi, Mumbai and Bengaluru. "India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalise on the tremendous opportunity for growth here," Cohn & Wolfe Chief Executive Officer Donna Imperato said in a statement.
"The agency's presence in Bengaluru... and their work in technology, finance and corporate complements the Cohn & Wolfe India team's extensive lifestyle and consumer experience," she said. The media and advertising company said the deal is a part of an aggressive growth plan in the region and builds on Cohn & Wolfe s Mumbai and Delhi offering and solidifies the agency's Asia-Pacific presence by growing its footprint in the region to 11 offices.
Cohn & Wolfe, which opened its offices in Delhi and Mumbai in 2012, represents clients across a range of industries, particularly in travel and tourism sectors. "Cohn & Wolfe's existing business will become part of Cohn & Wolfe Six Degrees," it added.