Cairo: India on Sunday launched a campaign to woo Egyptian travellers and make them aware of magnificent holiday options in the country.
The month-long "Incredible India!" campaign has been organised by the Embassy of India in Cairo, in coordination with the India Tourism Office in Dubai, the Cairo Governorate, and the Cairo Public Transport Authority.
It was flagged off jointly by India's Ambassador to Egypt Sanjay Bhattacharyya, Governor of Cairo Governorate Eng Atef Abdel Hamid and officials from Cairo Transport Authority. As a part of the campaign, 12 buses of transport authority will showcase various tourist destinations in India, including culture, festivals, monuments, landscape, wildlife, people and food.
Each bus is uniquely exhibiting two tourist themes of India. The campaign will run on five routes in East, Middle, North, South and Giza parts of Cairo Metropolitan area.
"We invite more and more Egyptian tourists to visit India, even as we support the growth in Indian tourists to Egypt.