The initiative has been taken by the Ministry of Textiles Government of India through National Handloom Development Corporation (NHDC) to provide handloom weavers a direct access to the market.
95 agencies including apex societies, state government bodies among others are displaying their handloom and weaving work. One will find muga silk from Assam, tussar, kantha, madhubani prints from Bihar, chanderi, maheshwari work from Madhya Pradesh and much more. Five weavers who are recipients of National Award for design are also a part of this exhibition.
The unique silk products such as pochampalli, paithani, kanjivaram, jamdani, baluchari, and ikkat are attracting customers with their exclusives designs and traditional motifs. Government of India has launched the Handloom Mark scheme for products, to encourage and give a distinct identity to the products, apart from highlighting the uniqueness of the products. It also serves a guarantee for the buyer.
95 agencies including apex societies, state government bodies among others are displaying their handloom and weaving work. One will find muga silk from Assam, tussar, kantha, madhubani prints from Bihar, chanderi, maheshwari work from Madhya Pradesh and much more. Five weavers who are recipients of National Award for design are also a part of this exhibition.
The unique silk products such as pochampalli, paithani, kanjivaram, jamdani, baluchari, and ikkat are attracting customers with their exclusives designs and traditional motifs. Government of India has launched the Handloom Mark scheme for products, to encourage and give a distinct identity to the products, apart from highlighting the uniqueness of the products. It also serves a guarantee for the buyer.