The combined entity will have a combined share of 60 per cent of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens, it said in a statement. Under the terms of the deal, Komli India will function independently alongside existing SVG Media group businesses: <g data-gr-id="37">Tyroo</g> Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company, it added.
SVG Media, through its operating brands, will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia.
“As a combined entity, the new SVG Media group’s consolidated India revenues stand at over$50 million,” it said.
RevX, the mobile remarketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger. “Our vision is to be the most valued digital marketing platform for the high growth Asian mobile commerce industry.
With <g data-gr-id="36">Komli’s</g> addition, our advertisers will also get <g data-gr-id="39">highest</g> reach in social media,” SVG Media founder and CEO Manish Vij said. SVG is working hard to be the first billion <g data-gr-id="38">dollar</g> digital marketing platform from India, he added.
Meanwhile, people can now see the latest exhibits from Kolkata’s Victoria Memorial Hall, Dastkari Haat Samiti and Ramamani Iyengar Memorial Yoga Institute among others, online as part of Google’s Cultural Institute.
The US-based tech giant has added over 2,000 new images and 70 virtual exhibits to its platform through partnerships with various Indian institutes to give a glimpse of the rich Indian heritage to viewers across the world. “In the last two years, we have seen a huge traction to Google Cultural Institute. We have seen over 240 million page views. However, that has not affected these institutes negatively and they have seen higher footfalls,” Google Cultural Institute Director Amit Sood said.
Google is also helping some of these institutes to make the content even more accessible through mobile apps to help them showcase their exhibits, he added. The unveiled collection also includes 26 new virtual tours of famous sites like the Ekattarso Mahadeva Temple and the royal saloon that once was part of the Palace on Wheels.
“India has a rich heritage and culture and it has been our endeavour to showcase this to the world. Technology will play a crucial role in transforming and building a truly Digital India and in getting Indian culture and heritage online,” Minister of State for Tourism and Culture (Independent Charge) Mahesh Sharma said.
Google Cultural Institute was launched in 2012 in India with the National Museum and the National Gallery of Modern Art in Delhi as initial partners and now has 18 partners.
Former Adobe executive Rajiv Mangla is new Snapdeal CTO
eCommerce major Snapdeal has appointed former Adobe executive Rajiv Mangla as Chief Technology Officer. In his new role, Mangla will establish the company’s technical vision and lead all aspects of its technological development, Snapdeal said in a statement. Previously, he spent about 10 years at Adobe Systems where he most recently served as VP Engineering, Digital Marketing. Prior to Adobe, Mangla had been an entrepreneur for 10 years and founded a couple of companies.