Radio network 93.5 Red FM on Monday said it has increased its advertising rates by 35 per cent across all the stations with immediate effect. "With Phase 3 and newer cities we plan to venture into, we have decided to go ahead with ad rate hike of 35 per cent across our network," Red FM Chief Operating
Officer Nisha Narayanan said in a statement.
Red FM operates around 50 stations across the country and is owned by Sun TV Group's associate company Digital Radio Broadcasting. It has won a single station in Mumbai (Red FM Mumbai), while Digital Radio Broadcasting Delhi (Red FM Delhi) won two frequencies in Jodhpur and Srinagar in the recent phase 3 round of FM radio licensing auctions.
Sun Group was prevented by <g data-gr-id="13">government</g> from participating in the FM <g data-gr-id="18">radiowave</g> <g data-gr-id="14">auctions,</g> but was later allowed by the Delhi High Court.