In order to sustain its ongoing social projects, a cultural event was organised by Parichay Foundation, a philanthropic organisation. The event saw dancers Shovana Narayan performing Kathak and Shallu Jindal Kuchipudi. Naveen Jindal, MP LokSabha, attended the event. According to the president of Parichay Foundation, Rosalin Patasani, these events, fund the Foundation’s many social projects, including the supporting of a residential tribal school in Odisha.