Parag Milk Foods has tied up with German cheese maker Hochland to import and market latter's cream cheese brand Almette in India, which will be co-branded as 'Go Almette'.
"With the launch of Go Almette in the country, we are broadening our portfolio of consumer health and nutrition based products. With this co-branding, we are also embarking upon a new relationship with Hochland Group", Parag Milk Foods Chairman Devendra Shah said. "Currently, we have launched two variants of Go Almette - original and fine Herbs - and we shall soon be launching other variants as well to enhance the consumer taste buds", he added.
In near future, the company will be expanding its product portfolio with an increased focus on health and nutrition products to suit the Indian palate, he said.