Oxford University Press is launching this year three major programmes, mostly for school children in India, by using the digital platform. The Press’ Indian division is 103 years old and has a unique plan to get a stronger foothold in the Indian market. “We have three main programmes on the digital <g data-gr-id="27">platform ?</g> Oxford Educate Premium, Oxford Achievers and My Map which we are launching soon,” says Ranjan Kaul, Managing Director of OUP India. Oxford Educate Premium is a digital aid that integrates an e-book with interactive tools and learning materials. It incorporates a variety of resources: interactive animations, videos, poem and prose animations and audios for different courses, instructional <g data-gr-id="20">slide shows</g>, lesson plans, answer keys, additional worksheets, image references and much more.
Oxford Achievers is a web-based assessment programme that will help in measuring the impact of a teaching-and-learning process. “This is a diagnostic tool. It was successfully used in Hong Kong and now customised in India. We have pilot tested it in about 10 schools and have got positive feedback,” Kaul told in an interview. “My Map is being used in the UK and we are customising the product to the Indian curriculum. It is also an online product and uses simple animation,” he said.