After ‘Amma Canteens’, ‘Amma Mineral Water’ and ‘Amma Pharmacies’, now ‘Amma Mobile Phones’ will take forward brand Jayalalithaa in Tamil Nadu.
The latest in the series of Amma brand schemes was announced by Chief Minister Jayalalithaa on Monday, under which computerised mobile phones loaded with special Tamil software, would be provided to 20,000 women’s self-help group (SHG) trainers in the first phase at a cost of Rs 15 crore. SHG trainers use their expertise to help set up self-help groups and train their members.
“I am happy to announce that the government headed by me would give Amma mobile phones to 20,000 social SHG trainers in the first phase at a cost of Rs 15 crore,” said Jayalalithaa, who is fondly addressed as ‘Amma’ by her followers.
The Jayalalithaa government had in the past launched 'Amma Canteens' which offer low-cost food, 'Amma Mineral Water' which costs Rs 10 a bottle, and 'Amma Pharmacies' where medicines are sold at lower rates, among others.