New Delhi: Smartphone maker Infinix Monday said it is looking at expanding its product portfolio in India with the addition of fitness bands by the end of next month. The company, which launched its Note 5 Stylus Monday, also said it has seen strong sales during festive season in October and November. "Our focus is on bringing in a differentiated portfolio. With our phones too, we wanted to move beyond just camera and battery size...We are looking at bringing in fitness bands by the end of December," said Infinix India CEO Anish Kapoor.
According to research firm IDC, the wearables market in India witnessed 66 per cent year-on-year growth to one million units in the June 2018 quarter. Xiaomi led the segment with 45.8 per cent share, followed by GOQii (18.8 per cent), Titan (7.4 per cent), Fitbit (3.8 per cent) and Lenovo (3 per cent).
Infinix's parent, Transsion operates three brands in India — itel, Tecno and Infinix. Infinix is a strong player in markets like Egypt, Morocco, Indonesia and other parts of Africa and Middle East. "India is among our top five markets and we are keen to further consolidate our presence in the Indian market," he said. On the impact of rupee depreciation against US dollar, Kapoor said the rupee has depreciated by about 15 per cent. While making handsets in India has helped offset some of the impact, payments for raw material is done in dollars and that in turn had an effect on the final pricing of the devices, he explained.
"It is a competitive market and therefore, we haven't increased prices of our existing portfolio." Infinix's latest smartphone Note 5 Stylus will compete with Samsung's flagship Note 9 that was launched in August.