Prime Minister Narendra Modi is the face for the revival of khadi, which is dying a slow death.
The Prime Minister appeal to people buy khadi garment in his popular ‘Mann Ki Baat’ programme aired on radiohas played a key role in boosting the sale of the indigenous product.
According to the Ministry of Micro, Small and Medium Enterprises, the total sale of Khadi Gramodyog Bhawan from April 13 to 28 has witnessed an increase of over 60 per cent compared with the corresponding period last year.
“The sale of readymade garments increased by a record 86 per cent and over 1 lakh customers purchased KVI products during the exhibition organised on the occasion of 60th foundation day of
Khadi Gramodhyog Bhawan on April 13,” the Ministry said in its official release on Thursday.
Commenting on the achievement in a short span, Chief Executive Officer of Khadi and Village Industries Commission (KVIC) Arun Kumar Jha said khadi is a cool comfortable and environment-friendly fabric ideal for the Delhi summer.
“Keeping in view of overwhelming response of customers and considering the quantum jump in sales, the Khadi Gramodhyog Bhawan is organising another exhibition this summer, starting May 16, in New Delhi. Exclusive range of khadi summer collection will be displayed and available for sale,” Jha said.