Max India's Analjit Singh has made major investments in the wine heartlands of South Africa, becoming the first Indian to buy a wine farm in the country to tap the growing market.
Singh, 61, who is ranked by Forbes in the past as one of India's richest persons with a net worth of at least $975 million, owns the <g data-gr-id="22">Leeu</g> Estates Farm in South Africa's Franschhoek town and is transforming it into a boutique winery and a 25-room, five-star hotel which is set to open next year. <g data-gr-id="24">Leeu</g> Estates is a composite of three adjoining farms, Dieu Donne, Klein Dassenberg and Von Ortloff, that Singh bought in a year. According to Forbes.com, the total investment in the three farms of <g data-gr-id="25">Leeu</g> Estates is said to be $35 million.
Wines of South Africa (WOSA), a not-for-profit industry organisation that promotes the export of all South African wine in key global markets, welcomed Singh's move, saying there was growing interest in the wine industry from Indian, Chinese and North American businessmen. Singh, the founder chairman of Max India Limited, and a Padma Bhushan <g data-gr-id="29">awardee,</g> made investments in the wine heartlands of the Western Cape province after first visiting the region for the FIFA World Cup in 2010.
After becoming the first Indian national to buy a wine farm in South Africa, he added two adjacent ones and renamed them part of his portfolio titled the '<g data-gr-id="20">Leeu</g> Collection'. '<g data-gr-id="21">Leeu</g>' is the Afrikaans word for 'lion', the Sanskrit derivation of Singh.
"South Africa is a beautiful country with the friendliest people, who have made me feel truly welcome. I am excited about the great opportunities that have become available to me and look forward to learning and making a contribution, in particular to the country's top-notch wine industry," Singh said at a recent WOSA conference.