The Mahindra group on Monday announced its debut into the e-commerce space with the launch of M2ALL.com, an e-marketplace for Mahindra products and services. The online marketplace has begun taking bookings for the new compact SUV-Mahindra TUV300. “The new digital platform will offer customers an enhanced buying experience that combines speed and convenience of e-commerce transactions with the trust and reliability associated with the Mahindra group,” said VS Parthasarathy, CFO.