Information and broadcasting minister Manish Tewari on Tuesday denied the publicity campaign launched by his ministry detailing development initiatives of the UPA government was with an eye on next year’s general elections.
A day after the ministry launched a multi-media catalogue of India’s development in the last nine years, highlighting the United Progressive Alliance (UPA) government’s key development programmes like the MGNREGS, Indira Awas Yojana, Janani Suraksha, Tewari said the campaign merely ‘highlights the positives’ and was a ‘public information campaign’ of the schemes.
On Monday, Tewari released the ‘Glimpses of the India Story’ - a multi-media initiative to be put across on television, radio, print and outdoor publicity ‘with the objective of informing and appraising the public to encourage greater participation in developmental efforts’. He described it as an ‘enabling initiative’ by which the ministry was placing the ‘narrative on the table, which in the course of political diatribe falls off the table... putting the initiatives in perspective and context’. It is learnt that the various ministries have also been instructed, to provide their list of achievements during the tenure of UPA-II. Sources say that these achievements will be used for print and electronic advertisements to be released by the government in coming days.
Meanwhile, Bharatiya Janata Party chief Rajnath Singh, taking a dig at the ad campaign, said the ‘UPA government has been around for almost a decade and they have failed in almost all fronts.’
A day after the ministry launched a multi-media catalogue of India’s development in the last nine years, highlighting the United Progressive Alliance (UPA) government’s key development programmes like the MGNREGS, Indira Awas Yojana, Janani Suraksha, Tewari said the campaign merely ‘highlights the positives’ and was a ‘public information campaign’ of the schemes.
On Monday, Tewari released the ‘Glimpses of the India Story’ - a multi-media initiative to be put across on television, radio, print and outdoor publicity ‘with the objective of informing and appraising the public to encourage greater participation in developmental efforts’. He described it as an ‘enabling initiative’ by which the ministry was placing the ‘narrative on the table, which in the course of political diatribe falls off the table... putting the initiatives in perspective and context’. It is learnt that the various ministries have also been instructed, to provide their list of achievements during the tenure of UPA-II. Sources say that these achievements will be used for print and electronic advertisements to be released by the government in coming days.
Meanwhile, Bharatiya Janata Party chief Rajnath Singh, taking a dig at the ad campaign, said the ‘UPA government has been around for almost a decade and they have failed in almost all fronts.’