Rising gold prices and continuing investor demand has pushed the size of assets held through gold ETFs (Exchange Traded Funds) to an all-time high of Rs 11,918 crore in the country. The surge in asset size of gold funds continues even as the government has taken steps to direct the flow of household savings into equity, mutual funds and other financial instruments, rather than to idle assets like gold. According to data compiled by mutual fund industry body AMFI, the assets under management (AUM) of gold ETFs stood at Rs 11,918 crore at the end of November 30, 2012. There are as many as around 25 different gold ETF schemes offered by 14 different fund houses at present. These products, which track gold prices, provide an opportunity to accumulate it over time since they can be bought in small quantities.