Fujifilm India Private Limited, on Thursday, announced its strategic partnership with leading ecommerce portal ‘Flipkart’ for the exclusive retailing of its newly launched Instax mini range products and the smartphone Printer. Introducing for the first time in India and the only innovation of its own kind, the product range includes Instax Mini 70, Instax mini HELLO KITTY along with the very first instant Smartphone printer – Instax SHARE. Creating a strategic trail, alliance with Flipkart is only the beginning towards the revenue target of Rs 120 cr for the next financial year.
Having launched earlier this year, Instax series from the house of Fujifilm boast of analogue type printing capability which enables users to obtain on-the-spot high quality credit-card size photos instantly. The Instax camera is very easy and fun to use and enables users to capture memories in print, gift them or preserve them forever.
Commenting on the association, Yasunobu Nishiyama, Managing Director, Fujifilm India Pvt Ltd said, “We are highly enthusiastic about our partnership with Flipkart, and are expecting strategic benefits in terms of developing extensive reach and creating more value proposition to our patrons. Since, the newly launched Instax mini range products are unique to Indian Market and Fujifilm being the trend setter, we are keen to capture the required eyes balls of our consumers through this association.
Adarsh K Menon, VP Business Development, Flipkart said, “We are pleased to partner with Fujifilm, which has been a leading name in the Photo Imaging Business. Their range of products for instant photographs will improve the range of products we offer to our youth shoppers.” He further said, “The cameras category on Flipkart has been witnessing continuous growth, driven by the rising popularity of photography as a hobby. We are excited about expanding assortment in this category and offering the latest technology to shoppers.” While Fujifilm Instax SHARE Smartphone printer SP-1 enables easy and quick creation of Instax prints wirelessly from any Smartphone or tablet images via the downloaded proprietary app available for Android phones: Installed with Android Ver. 2.3.3 or later and Google Play iPhones. It is istalled with iOS Ver. 7.1 or later and priced at Rs 14,499
Instax mini 70 creates credit card size photos instantly and appeals to the lifestyle of youth with professional features like Auto Exposure Control Function & ‘Selfie’ mode, Priced at Rs 11499. Instant mini Hello Kitty is a sure hit amongst teenagers and girls because of its cute design and attractive looks. It delivers the fundamental photographic values of “shooting, keeping, decorating and gifting” photos.