Too Yumm! – the FMCG brand of the RP–Sanjiv Goenka group has unveiled its newest snack product range - Karare. Aptly tagged-– 'Bahar se tedha, Andar se seedha' – on the same platform of ' baked and not fried'. So you can satiate your hunger pangs guilt free with the new lip-smacking Karare.
Karare is available in five variants – Chilli Achari, Garlic Peri Peri, Munchy Masala, Noodle Masala and Southern spicy. With 40 percent less fat, Karare has been introduced with an aim to put an end to the constant battle between health and taste. Karare's rich flavours promise to give you new snacking options without compromising on your health.
Sanjiv Goenka, Chairman of RP-Sanjiv Goenka Group, commenting on the new launch said, "We are excited to introduce the all-new Karare range. A unique offering in the snacking category, this launch will yet again break the myth that healthy cannot be tasty. The whole new range from Too Yumm! furthers our commitment to offer irresistible snacking options that are completely baked and not fried."
Karare, which was launched in October with five flavours in three different types of packs (Rs. 5/-, 10/-, 20/-) is currently making six products – Karare, Quinoa Puffs, Multigrain chips, Veggie stix, Foxnuts and Wheat thins (round khakhra) which are quite popular among people.
With almost 4.5 lakh distribution outlets, the brand has now started exporting the products in Dubai, Singapore, Oman, and Qatar.
As for the manufacturing, it is currently being done in four locations out of which the FMGC brand owns two units – one in Rajkot and the other in Hyderabad.
Besides these, it is setting up another plant in Telangana for which a total investment of 247 crores across 27 acres has been made. The plant is expected to employ around 700 people. Also, R&D facility is being set up in Thane and will be operational by February 2019.