Bandhan Creation launches "Shraddha," a collection for elders
Each and every product from Bandhan Creation is an endeavour towards supporting rural artisans across the country and ‘Shraddha’ is one such endeavour.;
Bandhan Creation, a one-stop destination store that upholds the country's culture and heritage, recently launched the mint fresh Shraddha Collection for senior citizens at their outlet in South Kolkata.
Shraddha will be a dedicated corner in each Bandhan Creation outlet which will showcase apparel, accessories and giftables especially crafted for the senior citizens of the country.
The latest endeavour of Bandhan Creation's 'Shraddha' is a tribute to the elders amongst us who give so much to the next generation and society at large. It is not a way of giving back but it is an inspiration to express our heartfelt gratitude and love for their presence and guidance.
Bandhan Creation is a market-driven initiative to put the spotlight on the undiscovered talent of rural artisans and find the right price for their products. This unique fashion and lifestyle chain offers an attractive collection of apparel, home furnishing and decor, candles, decorative artefacts and accessories made by traditional handloom artisans from rural India.
"Introducing a special line for the elderly section of the society has always been my dream and this is my way of paying homage to our seniors. The sale of every product from this store supports the livelihood of the artisans in West Bengal, Bihar, Odisha, Uttar Pradesh, Chattisgarh, Telangana, Rajasthan and a few other states. The plan is to turn Bandhan Creation into a national chain, marking its presence in most Indian states," said Nilima Ghosh, Managing Director, Bandhan Creation.
Bandhan Creation is a perfect meeting ground for indigenous creativity and modern lifestyle. The collection of home furnishing, table-top items made of wood and cane are a connoisseurs' delight. Patachitra, dokra, kantha, applique, block prints, terracotta, ceramic and other items find a new expression at this outlet. The collection of garments covers men's and women's range such as kurta, kurti, tops, dupatta, stole, skirt, palazzo, jacket, shirt made from various fabrics including ajrak, bagru and dabu. The jewellery collection is made from fabric, stone, dokra and silver.
Each and every product that one buys from Bandhan Creation backs its vision and endeavour towards supporting the livelihood of artisans across the country and thus helps revive and promote national heritage. The programme was graced by legendary artistes and writers of West Bengal.
Four Bandhan Creation outlets are located at the city: at Gariahat, Salt Lake City, Eco Park, New Town and Jessore Road, Kolkata.