2Bme, the private label apparel line from RP-Sanjiv Goenka Group, recently launched their second exclusive brand outlet at Acropolis Mall, Kolkata. The 2000 sq. ft. store on the second floor at Acropolis Mall is the latest addition to the retail network of 2Bme after the launch of the first EBO in Quest Mall last year.
The store showcases exclusive western casual clothing line from 2Bme embodying the brand's vision of providing 'Contemporary fashion' for your everyday needs.
On the store expansion, 2Bme spokesperson said, "We will look at opening 10-12 EBO's (Exclusive Brand Outlet) of 2Bme in prime malls of Kolkata, Delhi and NCR, and Hyderabad. Recently, we also signed Ranbir Kapoor and Shraddha Kapoor as brand ambassadors and it is helping us create an exclusive entity for 2Bme. It has around 15,000 styles and we have sold more than 3 million pieces so far. The brand has already crossed the mark of Rs 100 crore within one and half years of its launch and it is likely to garner a turnover of Rs 300 crore in the next three-four years."
Having a minimalist yet chic design, the EBO has a contemporary look and feel giving a comfortable shopping experience each time a customer walks in.
Targeted at the age group of 22-35, the brand has everyday casual wear in a very affordable price range between Rs 499 - Rs 1,999. The store offers a huge collection of western clothing line including – tops, graphic t-shirts, dresses, trousers, denims, shorts, joggers, and light weight sweaters for both men and women. At a later stage 2Bme will be also made available through large format MBO's and e-commerce platforms.
2Bme Women's casual collection consists of casual and party dresses, a wide range of light-weight sweaters, drape shrugs for layering, trendy sweatshirts, tops in checks/floral embroideries and prints, denims, trousers, jeggings in super stretch fabrics and much more.
In the Men's casual collection, you can look for trendy sweatshirts, fashion jackets, fashion chinos, stretch denims, 100 % cotton sweaters, range of printed, striper, stylised, fashion F/S Henley T-shirts and range of fashion check shirts at affordable price.