Phantom Films is set to launch actress Bhagyashree's son, Abhimanyu Dassani, in its upcoming action comedy.
The film titled "Mard ko Dard Nahin Hota" is a directorial venture of Vasan Bala, who wrote and helmed the 2012 crime-thriller "Peddlers".
As for Abhimanyu's leading lady, another newbie, Radhika Madan, has been roped in.
With both actors undergoing rigorous training for a year, the film is going to have some never-seen-before hand combat action sequences.
It also stars Tamil star Vijay Sethupati in a key role.
"Vasan has written a superbly funny and kick ass martial arts film , the likes of which I have neither read nor seen.
It's so local and so new that you can't help but marvel at it.
"And I am glad I get to produce it. We at Phantom, hope it becomes a never before seen franchise with these maddeningly crazy characters," one of the founders of the production house and filmmaker Anurag Kashyap said in a statement.