'Luck favours the brave'

Mumbai: Anushka Sharma has completed 10 years in the movie business and the actor believes the reason for her successful run are the "unconventional" choices she has made as a performer, producer and an entrepreneur.

Anushka, who carved a niche with films like Band Baaja Baaraat, PK, Sultan, NH10, made her debut opposite Shah Rukh Khan in 2008 blockbuster Rab Ne Bana Di Jodi.

"I have always made unconventional choices because it comes from my instincts. I have been successful with those unconventional choices. I have made a career with unconventional choices and that's why I have created a different standing for myself in the film industry," Anushka said."I believe luck favours the brave. I wasn't doing it thinking it is risky. I was doing it because that made sense for me. For me following my instincts is an easier thing," she added. 

The producer of critically acclaimed films like NH 10, Phillauri and Pari said the focus on content has helped her company Clean Slate Films flourish. "Whether content is in a big or a small film, it will always work. Audience looks for entertainment. If anyone thinks they are above content then they are making a big mistake," she added. After doing back-to-back films, Anushka has decided to take time in choosing a new project as she now feels a bit secure in the industry.